UD Trucks 90th anniversary global campaign celebrated in Australia

UD Trucks continues to roll out its 90th anniversary global campaign, which began in Japan in April. The fifth video in the Master of the Truck digital campaign series comes from Australia:　https://youtu.be/S2a9dNhuRnI

This video features Matt Modra, the Australian driver who placed first in the Quon category at last year's international driver competition the “UD Extra Mile Challenge 2024” held at ‘UD Trucks’ headquarters in Ageo, Japan. It tells a touching story – with Matt driving his heavy-duty Quon across the South Australian landscape from a remote work site to deliver a special gift to his grandmother for her 90th birthday.

The digital campaign is being rolled out in major UD Trucks markets around the world through the end of the year.

Master of the Truck series:　

- Japan (April):

Master of the Truck "Mind of the Master" [JAPAN] - YouTube

- Indonesia (June):
 Master of the Truck "Take the Lid with You" [INDONESIA] 

- Thailand (July): 

Master of the Truck "Together with Every Fighter on the Road" [THAILAND]

- Middle East & North Africa (August)

Master of the Truck "Moving Mountains" [MIDDLE EAST&NORTH AFRICA]